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With more than 5 billion users, social media is a force to be reckoned with. Digital marketers use social media to engage their target audience and promote their products and services. There are several benefits of social media marketing in Mississauga. When done correctly, it can help you expand your reach, build brand loyalty, and gain consumer valuable insights.
Digital marketers around the world use video content to capture the attention of their target audience on social media. Video content is more engaging than text content and can evoke a range of emotions from joy and sorrow to nostalgia.
Here are our top tips for creating engaging video content for your audience on social media.
Know Your Target Audience
Try to understand the type of video content your audience consumes. Young viewers, for example, often enjoy funny and visually engaging videos, whereas older audiences usually prefer informative and educational videos. Before posting videos to a social media platform, tailor them to it.
Understand the Different Types of Video Content
There are two major types of video content form and long form. Short videos are no longer than 90 seconds. Long videos are lengthier. Some common examples of short-form video content include Instagram Reels, TikTok videos, and YouTube shorts. Some popular types of long-form video content are Facebook Live, YouTube Live, and Instagram video posts.
Studies show that around 66% of social media users engage with short videos. If you want to use short-form video content, remember that you have the first 3-5 seconds to hook your audience. Try to tell stories through your videos and structure them properly to ensure they have a clear beginning, middle, and end.
Focus on Visual Appeal
With poor lighting, you can fail to create the desired mood in your videos. It can distract viewers and make your videos look unprofessional. Make videos in a well-lit room. When shooting in low light, use artificial lighting. Strategically include branding elements such as your business logo or brand colors in your videos. Use interesting and innovative transitions to engage the viewer.
A word of caution-avoid overusing transitions and effects as they can distract viewers.
Consider Audio
Record social media videos in a quiet place. When recording outdoors, consider using an exterior Lavalier mic. Add captions to your videos to ensure that viewers who watch videos with the sound turned off can get their gist. Use on-screen text or graphics to highlight key points.
Include a Clear Call to Action
Make sure any requests to like or comment on your video and follow you on social media feel natural, not forced. Use polls, questions, clickable links, or other platform-specific features to engage your audience.
Trendway Marketing is a leading digital marketing agency in Mississauga. Whatever your industry is, we can help you grow your social media following. Have questions about our SMO service in Mississauga? Call 647-300-6968.
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