Facebook Algorithm 2025

As of 2025, Facebook continues to be a dominant force in social media with over 2 billion daily active users and more than 3 billion monthly active users. While the platform's user base is growing steadily, brands are still facing challenges with organic reach, which has now declined to an average of 4.5% per post. This decline is largely influenced by Facebook's algorithm evolving, which continues to prioritize content from friends and family over posts from business pages. As a result, businesses need to adopt more strategic content planning and consider paid advertising to maintain visibility and engagement.

What is the Facebook algorithm?

Basically, the Facebook algorithm is the platform’s way of deciding which posts to push in users’ feeds, and when those posts appear, Posts don’t appear in sequential order. Instead, the algorithm assesses and scores posts before ordering them based on interest in a user’s feed. The algorithm puts the posts they think you’ll be most interested in at the top of your feed.

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Importance of the Facebook algorithm

Small businesses account are around 90 million Pages on Facebook. The competition is high, If you don’t have a sizable advertising budget, your small business might have a hard time standing out.

If you work with the algorithm and put out content it’s likely to push to the top of your audience members’ newsfeeds, you can take advantage of organic reach and get eyes on your content without spending all your budget on Facebook ads

How the Facebook algorithm works

The Facebook algorithm works by taking all the posts in a user’s network and ranking them based on what that user is most likely to engage with, it boosts Facebook posts you’re likely to be interested in and hides the posts your behavior indicates you won’t engage with, then scores and ranks posts based on which posts will be most interesting to you.

So, if you want your posts at the top of the Facebook newsfeed, you’ll need to know about the ranking factors and signals the Facebook algorithm uses to make decisions.

4 Facebook algorithm news feed ranking factors

1. Inventory: Is what Facebook calls all content on the platform. For example, posts from friends and family, groups you join, and pages you like are all examples of inventory.

2. Major ranking signals: are the only part of the algorithm you really have control over as a content marketer. They’re divided into two categories: passive and active.

• Passive signals are non-active metrics like view time, story type, and time posted.

• Active signals are actions to promote engagement, including likes, shares, and comments

  
  

  3. Predictions: assess your profile and behaviors to decide what to show you in your Facebook newsfeed. Predictions aim to understand your likes and dislikes so that they only show you content with which you’re likely to engage.

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  4. Relevancy score: Facebook gives every piece of content a score that dictates how relevant it is to a specific user. A higher score indicates content will likely be displayed on the feed. 

Major Facebook Ranking Signals in 2025

Facebook's algorithm in 2025 is increasingly driven by AI, relevance, and user behavior. While the core principles remain, the platform has refined how it evaluates and prioritizes content. Here are the key ranking signals to consider:

• Relationship & Interaction HistoryFacebook gives priority to content from people, Pages, or brands you regularly interact with—via DMs, comments, shares, reactions, or profile visits. Meaningful engagement signals strong connections.

• Content Type & User PreferenceThe algorithm now tailors your feed based on the media types you engage with most. If you consistently watch Reels or save infographics, Facebook will show more of that type, whether it’s short-form video, carousel images, or external links.

• Engagement Velocity & PopularityPosts that get quick engagement (likes, comments, shares) within the first few hours are boosted. Facebook also analyzes who is reacting—friends’ interactions carry more weight than general public ones.

• Recency & TimelinessFreshness still matters in 2025. Newer posts are prioritized to keep feeds timely, especially for trending topics or time-sensitive updates.

• Content Quality & AuthenticityThe algorithm detects low-quality, spammy, or misleading content and demotes it. Well-written, informative, and original posts are rewarded, especially when they spark discussion.

• Video Watch Time & RetentionFor video content, completion rate and watch time are vital. The more your audience watches your videos to the end, the better your reach and ranking.

Strategies for using the Facebook algorithm to your advantage

Create and share great content

• The best online marketing strategies begin and end with great content.

• Know your audience

• Post often, but make it count

• Choose the best time to put your content on Facebook.

• Avoid engagement bait

• Use harness hashtags

Generate user interactions

• Creating posts that start a conversation

• Sharing content that sparks emotions for your audience.

• Seeking out feedback on ideas, products, or services

• Creating Facebook groups that align with your company’s focus that users can join to engage others with similar views.

• Making sure your posts contain elements that draw attention

Reply

Replying to comments helps build your brand’s image as one that is responsive to the needs and inquiries of its customers.

Hop on the (live) video bandwagon

Videos have become a primary engagement tool, and the numbers indicate this will only grow.

Consider Facebook ads

Pairing your efforts with Facebook ads will help provide you a huge hit when promoting something new

Go local

If you're a local business, direct your ads to target customers within a 10-15 mile radius.

Get your team involved

The chances are high that nearly every member of your organization has an active presence on Facebook. Take advantage of this built-in fan base by having coworkers share your content with their already established networks.

Get your fans follow you

• One way to beat the Facebook algorithm is to avoid it

• Facebook stories aren’t governed by the algorithm

• You can achieve this through the simple task of asking your audience to follow your brand. To avoid it coming across as engagement bait

Get the Facebook seal of approval

• pages with a blue or gray badge — the official Facebook seal of approval. Better known as Facebook verification

• increase your page’s authenticity by proving you are who you say you are, it also helps your page rank higher in search versus others with similar naming conventions

Look at your Facebook Insights

Insights help you keep tabs on how well your page and posts perform, including data points that cover audience demographics, how that audience engages with your content, and the best times to reach those with whom you hope to engage.

Conclusion

Facebook is now the top referring website on the internet, sending hordes of traffic to countless brands. Viral websites have built their entire business models largely off Facebook and continue to generate major traffic through the platform. That’s why you should make every effort to leverage the world’s biggest marketing platform—Facebook.

If you need help growing your business with Facebook marketing strategies, Trendway Marketing is here to assist.

📞 Call us at +1 647-300-6968 or visit www.trendwaymarketing.com to get started.