Leveraging Small Business Web Design for Lead Generation

Every business needs a website. A website can help build credibility and engage your target audience. You can use data from your website to gain consumer behavior insights. 

Web design can make or break websites. Good web design makes it easier for website visitors to find the information they’re looking for. Conversely bad web design can overwhelm website visitors and they may defect to the competition. 

Here are some tips to design your website for lead generation. 

Keep the Homepage Free of Clutter 

Your homepage should communicate your core message instantaneously. To ensure that website visitors can understand what your website is about without having to scroll or click anywhere on your site, keep important content above the fold. Leave whitespace between elements  to prevent visual clutter. Get rid of annoying pop-ups and distracting design elements.

Make Sure Your Site is Easy to Navigate

Good website navigation helps users find information easily and search engines index your content. Keep website navigation as simple as possible by trying to limit the navigation menu to no more than seven links. For a one-page website, use an anchor menu. Make sure your website menu is visible and easy to find. Keep the website footer at the bottom of the page and make sure that it includes all important links. 

Use Impactful Calls to Action

Use strong call to action phrases such as “Download Now”, “Get Started”, “Claim Your Exclusive Offer”, and “Find Out More”. A/B test CTAs to see which ones drive conversions. Place CTAs strategically such as at the end of blog posts to ensure website visitors notice them. 

Leverage Lead Capture Forms

A good lead capture form can generate high quality leads. Use a strong headline that clearly explains what users will get by filling out the form. Include only relevant fields or users may find your lead capture form intrusive. Use interactive elements and relevant images to capture the attention of website visitors. Consider exit-intent pop-ups to collect user information without running user experience.

Optimize Your Website for Mobile Devices

According to a study, around 60% of online traffic comes from mobile devices. If your website isn’t mobile responsive you may lose out big time. To optimize your website for mobile devices, switch to a responsive design and make sure that your site does not take more than three seconds to load (consider using a CN to reduce load times). Use responsive themes and plugins developed with mobile-friendliness in mind. Redesign pop-ups to ensure they are as less intrusive as possible and test your site’s core web vitals. 

Trendway Marketing is a leading digital marketing agency in Mississauga. Our technical knowhow enables us to tailor digital marketing strategies to our clients’ unique needs. To make an appointment, call 647-300-6968.