📱 The Importance of TikTok for Businesses in 2025: Ads, Payments & Gifting Explained

Maya B
Jul 18
3 min read

Why TikTok Is a Must-Have for Businesses in 2025

TikTok for business 2025 is no longer “just a trend.” With over 1.7 billion active users globally, it has become a marketing powerhouse for brands of all sizes. Whether you run an online store, salon, coaching business, or local shop, TikTok allows you to:

Reach massive audiences organically
Build a loyal community
Drive product sales through short-form content
Monetize through TikTok’s in-app features

TikTok Is Different from Other Platforms

Short-form video is king: Attention spans are shrinking. TikTok’s bite-sized, engaging videos outperform static ads.
Viral potential: Unlike Instagram or Facebook, even new accounts can go viral overnight.
Algorithm that works for you: TikTok’s "For You Page" (FYP) puts your content in front of users who are most likely to be interested.

📢 How to Create TikTok Ads for Your Business

TikTok ads are effective, affordable, and can be laser-targeted. Here’s how to create one:

Step 1: Set Up a TikTok Business Account

Go to TikTok Ads Manager
Sign up using your business details
Choose your billing country and currency
Set up your payment method

Step 2: Create a Campaign

Click “Create” and choose an objective:
- Traffic
- Conversions
- Lead generation
- App installs
Name your campaign and set your budget (daily or total)

Step 3: Set Up Ad Group

Choose your audience (age, gender, interests, location)
Select placements (automatic or manual: TikTok, News Feed, Pangle, etc.)
Set your schedule and bidding strategy

Step 4: Create the Ad

Upload your video or use TikTok's Smart Video Creator
Add compelling copy and a CTA (Call to Action) like “Shop Now” or “Learn More”
Add your website or product link

🧠 Tip: Keep it natural. Ads that feel organic tend to perform better than overly polished ones.

💸 How to Collect Money on TikTok

TikTok now supports various monetization and payment options for creators and businesses:

1. TikTok Shop (For Product-Based Businesses)

You can sell directly on the platform using TikTok Shop.

Apply for TikTok Shop Seller Center
Add your products
Customers purchase directly from your videos or live streams
Payments are processed through TikTok and sent to your bank account

2. Live Gifts & Tips

If you go live, followers can send you gifts (diamonds), which can be converted to cash:

You must be 18+ and meet live eligibility requirements
Enable LIVE Gifts in your Creator Tools
View your earnings in the Balance section
Withdraw to PayPal or a linked bank account

3. Creator Fund & Series

Apply to the TikTok Creator Fund to get paid per view
TikTok Series lets you charge for exclusive video content (like online classes or tutorials)

4. Third-Party Links for Payments

Use tools like:

Stan Store or Beacons to sell digital products or take bookings
Linktree or Koji to add PayPal, Stripe, or CashApp for direct payments

For more details on how to collect money step by atep click here

🎁 How to Send & Receive Gifts on TikTok

TikTok's gifting feature is a fun and interactive way to support creators or build engagement during live streams.

How It Works:

Viewers purchase coins with real money
They use these coins to send virtual gifts (roses, stars, lions, etc.)
The recipient earns diamonds, which can be converted to cash

How to Enable Gifts:

Go to your TikTok profile
Tap the three dots > Creator Tools
Select LIVE Gifts and enable it
Start a live session and encourage interaction

🎯 Pro Tip for Businesses: If you're hosting a live product demo or Q&A, you can receive gifts while promoting your services.

📈 Tips to Succeed on TikTok as a Business

Post consistently – 3-5 times a week is ideal
Use trends, but stay on-brand
Use hashtags smartly: Mix trending, niche, and local hashtags
Engage with comments & duets
Tell a story in 3–15 seconds
Go live often – it boosts your visibility
Promote your TikTok on Instagram, website, email list, etc.

🎯 Final Thoughts

TikTok is more than a dance app. It’s a powerful business tool. From ads and product sales to gifts and monetization, businesses in 2025 can’t afford to ignore it.

Whether you’re just starting out or looking to scale, TikTok gives you everything you need to grow organically and profitably.

Need Help Getting Started?

At Trendway Marketing in Mississauga, we help businesses set up, design, and grow their presence on TikTok, including ad campaigns, content creation, and monetization strategies.

👉 Book a free consultation with us today and turn your TikTok into a money-making machine.