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Local SEO involves taking steps to make a website more visible in local search results. Every small business with a local presence should seriously consider investing in local SEO. When done correctly, local SEO can help you engage your customers and prospects and make it easier for individuals looking for products or services similar to yours to find your business.
Here are some benefits of local SEO.
Builds Credibility and Trust
Websites that are visible in local search results are considered trustworthy and reliable. Local SEO can improve your site’s ranking, helping build trust and credibility. Positive customer reviews can help improve brand reputation and influence consumer buying behavior.
Drives Targeted Traffic to Your Website
Using local SEO, you can effectively target people who are searching for businesses similar to yours. If you have a mobile optimized website, local SEO can make it easier for people who use their mobile to search for products similar to yours to discover your business.
It is Cost-effective
Studies show that local SEO is more cost-effective than traditional marketing. It targets only people and businesses that may be interested in your offerings and has a higher ROI. Organic SEO drives organic traffic, and you need not pay for ads.
Improved Conversion Rates
Local search results have a very high intent. For example, restaurants near me or cafes near me. When a person using such phrases discovers your business, they are more likely to convert. Make sure your business information including contact information, location, and hours of operation are consistent and accurate around the web to make it easier for your target audience to find your business.
Sustainable Long-term Results
Unlike paid advertising that stops delivering results once you stop paying for ads, local SEO drives long-term results. It helps build a strong online presence, driving long-term organic traffic.
*Note- Local SEO is a sprint, not a marathon. It takes longer to work than PPC
Measurable Returns
A substantial benefit of local SEO is that you can measure SEO results using different metrics such as conversion rate, engagement metrics (time on page, bounce rate, and pages per visit/session), and organic traffic. You can compare actual results with projections to identify deviations and areas of improvement.
Local SEO Tips
Here are our top tips for improving your local SEO.
Optimize your GMB profile-Claim and verify your Google My Business profile. Make sure you fill out accurate and up-to-date business information. Add photos of your business, products and/or services
Use local keywords- Use keyword research tools to find relevant local keywords. Create content around local events and local landmarks. Incorporate local keywords into your content
Submit to local directories- List your business in local directories to drive relevant queries about your products and services
Trendway Marketing is a renowned digital marketing agency in Mississauga. We help businesses supercharge growth with tailored SEO strategies. To learn more, call 647-300-6968.
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